What is Constant Contact
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Pricing Plans
Constant Contact Pricing Plans
Constant Contact provides two primary pricing plans based on the number of contacts:
- Core Plan: Starts at $12/month, offering basic email marketing tools, customizable templates, and reporting features.
- Plus Plan: Starts at $35/month, adding advanced automation, dynamic content, and customer segmentation.
Pricing increases as your contact list grows. Additionally, Constant Contact offers a free 60-day trial, allowing users to test its features before committing.
How Constant Contact Compares to Competitors
Compared to alternatives like Mailchimp, Active Campaign, and Get Response, Constant Contact’s pricing is slightly higher for basic features but provides excellent customer support and reliability. While some competitors offer free plans, Constant Contact focuses on deliverability and ease of use, making it a strong choice for small businesses and nonprofits.
Is Constant Contact Worth the Price?
For businesses looking for an easy-to-use email marketing solution with strong support and reliable performance, Constant Contact delivers good value. However, if you need highly advanced automation at a lower cost, other platforms might be a better fit.
Email Marketing Features
Email Automation Features
Constant Contact provides a range of email automation features designed to save time and improve engagement. Whether you’re nurturing leads, welcoming new subscribers, or following up with customers, automation helps streamline the process.
Automated Email Workflows
With Constant Contact, users can set up automated email workflows that trigger based on specific actions, such as:
- Welcome emails for new subscribers
- Drip campaigns to nurture leads over time
- Birthday and anniversary emails for personalized engagement
- Follow-up emails after purchases or event sign-ups
These automation features help businesses stay connected with customers without manual effort.
Pre-Built Automation Templates
For those new to automation, Constant Contact offers pre-built templates to simplify setup. Users can customize these workflows to fit their specific needs, making automation easy and accessible even for beginners.
Behavioral Triggers & Segmentation
Constant Contact allows users to send targeted emails based on customer behavior and preferences. You can:
- Segment audiences based on past interactions
- Trigger emails based on opens, clicks, or purchases
- Personalize messages to improve engagement rates
By leveraging these tools, businesses can create more relevant, high-converting email campaigns.
Email Templates & Design
Creating professional and engaging emails is easy with Constant Contact thanks to its wide range of email templates and design features. Whether you’re running a promotional campaign, sending a newsletter, or following up with customers, the platform provides customizable and mobile-friendly templates to suit various needs.
Variety of Email Templates
Constant Contact offers hundreds of pre-designed templates for different industries and occasions, including:
- Promotional emails for sales and special offers
- Event invitations with RSVP tracking
- Newsletters to keep customers informed
- Holiday and seasonal templates for festive campaigns
These templates are designed to be visually appealing and help businesses create professional emails without needing design skills.
Drag-and-Drop Editor & Customization
The drag-and-drop editor in Constant Contact makes it easy to customize templates by:
- Changing fonts, colors, and layouts
- Adding images, videos, and social media buttons
- Personalizing content with customer names and dynamic fields
For those with coding experience, HTML editing is also available, allowing for full design flexibility.
Mobile Responsiveness
With more people opening emails on mobile devices, Constant Contact ensures that all templates are automatically mobile-friendly. This means your emails will look great on desktops, tablets, and smartphones without any extra adjustments.
Social Media & Event Marketing Features
In addition to email marketing, Constant Contact offers powerful social media and event marketing features to help businesses expand their reach and engage with their audience across multiple channels. These tools allow users to promote events, schedule social media posts, and run targeted ads—all from one platform.
Social Media Post Scheduling & Tracking
With Constant Contact, users can schedule and publish posts on platforms like Facebook, Instagram, Twitter, and LinkedIn directly from their dashboard. Key features include:
- Post scheduling to maintain a consistent online presence
- Performance tracking to monitor likes, shares, and engagement
- Content suggestions to help generate post ideas
This integration helps businesses save time while keeping their audience engaged on social media.
Facebook & Instagram Ad Integration
For businesses looking to grow their email lists or promote products, Constant Contact offers built-in Facebook and Instagram ad tools. Users can:
- Create targeted ad campaigns
- Track ad performance and engagement
- Capture leads directly from social media ads
This feature makes it easier to reach new customers and convert social media followers into email subscribers.
Event Marketing & Registration Tools
Constant Contact is also an excellent tool for event promotion and management. Users can:
- Create event landing pages with built-in registration forms
- Send automated event reminders to attendees
- Track RSVPs and manage guest lists
Whether it’s a webinar, fundraiser, or in-person event, these tools help businesses streamline event marketing and boost attendance.
E-commerce & Sales Features
Constant Contact offers powerful e-commerce and sales features designed to help businesses drive revenue through email marketing. Whether you run an online store or promote digital products, these tools make it easier to engage customers, boost sales, and track performance.
Seamless E-commerce Integrations
Constant Contact integrates with popular e-commerce platforms, including:
- Shopify – Sync your store to send automated emails for abandoned carts, promotions, and product recommendations.
- WooCommerce – Connect your WordPress store and engage customers with targeted email campaigns.
- Etsy – Promote your products and keep customers updated on new arrivals or special discounts.
These integrations allow businesses to automate marketing efforts and improve customer retention.
Abandoned Cart Recovery Emails
One of the most valuable Constant Contact features for e-commerce businesses is abandoned cart recovery emails. When a customer leaves items in their cart without completing a purchase, an automated email can remind them to return and complete their order. This helps recover lost sales and increase conversion rates.
Product Promotion & Personalized Recommendations
With Constant Contact, businesses can send:
- Personalized product recommendations based on past purchases
- Exclusive discounts and special offers to targeted customer segments
- New arrival announcements to keep customers engaged
These features help businesses increase customer loyalty and boost repeat purchases.
Sales Tracking & Reporting
The platform provides real-time reporting tools to track:
- Email campaign performance (open rates, clicks, conversions)
- Revenue generated from email marketing efforts
- Customer engagement with promotions and product offers
This data allows businesses to optimize their email strategy and focus on what works best.
SMS Marketing
Constant Contact has expanded its offerings beyond email marketing to include SMS marketing, allowing businesses to engage with their audience in a more immediate and personal way. SMS marketing is an effective tool for direct communication, especially with consumers who prefer to receive updates via text messages.
SMS Campaigns & Automation
With Constant Contact, users can easily create and send SMS campaigns that reach customers directly on their mobile devices. You can automate texts based on customer behavior, such as:
- Welcome messages for new subscribers
- Order confirmations or shipping updates
- Exclusive promotions and discounts
- Event reminders
This level of automation ensures that businesses can stay connected with customers, even when they’re on the go.
Integration with Email Marketing
One of the standout features of Constant Contact is the ability to integrate SMS marketing with email campaigns. This multi-channel approach allows you to reach customers via both email and text, creating a cohesive and personalized marketing experience. You can schedule SMS and email campaigns to be sent at the same time or target customers differently based on their preferences.
Targeting & Segmentation
Much like email marketing, Constant Contact provides advanced segmentation for SMS campaigns. You can segment your audience by:
- Customer activity (purchases, website visits, etc.)
- Demographics and preferences
- Engagement with previous messages
This allows you to send targeted and relevant text messages that will resonate with your audience, improving open rates and engagement.
AI in Email Marketing with Constant Contact
Artificial Intelligence (AI) is revolutionizing email marketing, and Constant Contact is leveraging this technology to enhance its capabilities. By incorporating AI, Constant Contact helps users optimize campaigns, personalize messages, and improve engagement.
AI-Driven Email Personalization
One of the standout features of Constant Contact is its ability to use AI for personalized email content. The platform analyzes customer data, such as past purchases, browsing behavior, and interaction history, to create more relevant and personalized emails. This results in:
- Customized product recommendations based on previous behavior
- Tailored subject lines and content that resonate with specific audiences
- Dynamic content that adjusts based on the recipient’s interests and actions
These AI-driven features make it easier for businesses to create highly effective campaigns without spending hours on manual customization.
AI for Improved Email Deliverability
AI also plays a role in enhancing email deliverability. Constant Contact’s AI tools monitor patterns in recipient engagement and optimize sending times for better open rates. By predicting when customers are most likely to open emails, it ensures your messages land in inboxes at the most effective times.
Smart Automation with AI
AI allows for smarter email automation within Constant Contact. By analyzing past email performance, AI can adjust automation settings to improve future campaign effectiveness. This includes:
- Automatically adjusting content frequency based on user engagement
- Setting up more effective workflows by analyzing user behavior patterns
- Predicting which emails will perform best based on historical data
| Pros | Cons |
|---|
| User-friendly interface | Pricing can be expensive, especially for larger lists |
| Comprehensive email templates | Limited A/B testing on lower-tier plans |
| Excellent customer support | Limited design customization for non-HTML users |
| Advanced automation features | No free plan available, only a free trial |
| Solid integration options | Limited reporting for larger campaigns |
| Comprehensive analytics and reporting |
Reporting Constant Contact
Effective reporting is essential for tracking the success of your email campaigns, and Constant Contact excels in this area by offering detailed and easy-to-understand reports. These insights help businesses optimize their email marketing strategies, improve engagement, and achieve better results over time.
Key Metrics Tracked by Constant Contact
Constant Contact provides valuable data on various key performance indicators (KPIs), including:
- Open rates: Track how many recipients opened your email
- Click-through rates: See how many clicked on links in your emails
- Bounce rates: Monitor how many emails failed to reach recipients
- Unsubscribes: Track how many people unsubscribed from your emails
- Forwarding and sharing: Measure how often your email content was shared
These metrics give businesses a comprehensive view of how well their emails are performing and highlight areas that may need improvement.
Customizable Reporting Dashboard
The Constant Contact reporting dashboard allows users to create customized reports tailored to their specific needs. You can drill down into the data to get more granular insights, such as performance by individual email or audience segment.
A/B Testing Insights
If you’re running A/B tests to optimize subject lines, content, or design, Constant Contact provides detailed comparisons between test versions. This allows you to make data-driven decisions and continuously refine your email campaigns for better results.
